Archer Daniels Midland (U.S.) Has A Market Share of 15.55% In Nutraceuticals Market

Date: 2015-08-12

The European nutraceuticals market is projected to grow at a CAGR of 7.2% from 2014 to 2019. The European market is lagging behind the Asia Pacific nutraceuticals markets because of difference of lifestyle and food habits. The European market experiences a demand for technologically-advanced products to cater to the needs of the consumers. This development comes at a price. Also, stringent product approval legislations and R&D costs have led to price hikes in the final nutraceutical products, making their production costly and time-consuming. This acts as a significant constraint for the overall nutraceuticals market in Europe.

In this report, the European nutraceuticals market has been broadly discussed in terms of its applications such as functional food, functional beverages, dietary supplements, animal feed, and personal care. The functional beverages segment is projected to grow at the highest CAGR from 2014 to 2019. Awareness about nutraceuticals is the major diving force for the industry in Europe. 

Germany is the largest nutraceuticals market in Europe, with a share of 23.02%, followed by France and the U.K. The market in Russia is projected to grow at the highest CAGR during the review period. 

The largest private company in the U.S., Cargill Incorporated has a major share in the European nutraceuticals market. Archer Daniels Midland (U.S.) has a market share of 15.55%. Other firms such as BASF SE (Germany), DuPont (U.S.), and Royal DSM (Netherlands) are competing for a share in the growing nutraceuticals market in the region. These companies are adapting market strategies such as mergers and acquisitions, joint ventures, new product development, and expansion to increase their share in the European nutraceuticals market. 

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