Africa Beverage Forecasts September 2015

Date: 2015-10

The beverage market is continuing to grow with the rate of growth increasing for the forecast period. Grain, nut, seed andrice milk alternative drinks (GNRS) is starting to show a limited presence in South Africa with no volumes being forecast for the Nigerian market. All dairy drinks along with GNRS are set to see an increase over the forecast period. Consumers are steadily becoming more aware of drinks sugar content and are starting to move away from sweeter drinks.

Key Findings
– Premium brands are set to see an increase, especially in packaged water

– Fruit powders growth is set to see a continued long decline throughout the forecast period

– Cider has a very niche presence in Nigeria but it is set to grow as more women start to drink it

– The growth of soymilk is much more limited in South Africa; it has a higher market penetration in Nigeria with higher growth rates for the forecast period

Canadean’s Africa Beverage Forecasts covering soft drinks, dairy drinks, hot drinks and alcoholic drinks provides a comprehensive analysis of consumption trends in Africa, covering:

– 2000-2014 topline consumption data for 31 beverage categories, with forecasts to 2020 measured in both million litres and litres per capita for Nigeria and South Africa markets

– Insightful and valuable analysis of the drivers behind the trends and forecast assumptions for the Nigeria beverage industry

– Evaluate the very latest beverage category forecast projections to 2020 to enhance your understanding of consumption patterns and evolving trends in the Africa beverage industry

– Identify the current and emerging trends and future growth opportunities in the Africa beverage market to assess the likely impact on your company’s performance

– Interrogate the data to understand both the historic and likely future performance of the beverage industry by country and category to support your long-term strategic planning”

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