Africa Beer Market Insights 2013

Date: 2015-09

“Why was the report written?
The African beer market is benefitting from the upturn in the region’s fortunes. Markets such as Angola; Congo (Brazzaville); Ethiopia; Rwanda; Uganda; and Zambia have all witnessed double digit growth.

What is the current market landscape and what is changing?
Monopolies are increasingly being challenged, as evidenced by the emergence of new competitors in Ivory Coast; Kenya; Madagascar; Rwanda; South Africa; and Tanzania. Within markets the dynamics are changing too with premium volumes growing faster than the overall market driven by new products and international brands.

What are the key drivers behind recent market changes?
According to a recent report by the African Development Bank, Africa is growing faster than any other region. One third of all countries in Africa are witnessing GDP growth rates in excess of 6%.

What makes this report unique and essential to read?
The Africa Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market in the region. The report provides a much more granular and detailed data set than our competitors.”


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