Academia and Government Verticals will be Expected to Grow at a High CAGR In Enterprise Video Market

Date: 2015-08-13

“Enterprise video offerings have applications such as corporate communication, learning and development, knowledge sharing, management, and others. Application areas include academia and government, BFSI, consumer goods and retail, manufacturing, media and entertainment, telecom and IT, healthcare, transportation and logistics, and others.

Academia and government verticals will be expected to grow at a high CAGR from 2014 to 2019. Video is used by government sector for running their internal video distribution networks, whereas E-learning is deployed in education sector for creating a virtual learning environment. Companies, such as Avaya, Kaltura, and Sonic Foundry provide video solutions in the academia and government sector. On the other hand, the media and entertainment industry is expected to grow at a positive CAGR during the forecast.

A major challenge for enterprises in managing video delivery starts at the time of content creation. Companies are unaware of the various phases of video content delivery, which leads them to invest more than what is required for video creation. Duplication of video content has become a common trend for content creation across regions and verticals. These compounding problems further leads to a further increase in the overall cost structure. There is also a lack of concern and responsibility among users of video conferencing. This leads to unwanted usage of resource intensive and cumbersome techniques, further leading to an increase in expenditures.

The security and privacy of the video content, shared across the various platforms, is one of the major concerns. At the same time, there are also concerns related to copyright and digital rights mismanagement, which can arise due to misuse and information leakage. In order to counter such challenges, enterprises need to re-structure their strategies of employing enterprise video offerings before usage. In the absence of apparent policies and procedures for properly identifying and managing video content, enterprise video may face a sluggish adoption rate.

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