A Study of China’s Beer Market 2015

Date: 2015-09

“Executive Summary
China is currently the largest beer market by volume globally and is expected to also become the largest beer market in the world by sales value by 2017. In 2014 the Chinese beer market’s was worth 486 billion yuan as compared with 291 billion yuan in 2010, This is due to the fast increasing disposable income coupled with the growing drinking age population in the country.
By 2017, the country’s beer market is projected to grow by 45%moving ahead of the United States which is currently the world’s largest beer market in terms of value. At present there are five key beer groups which together form 80% of China’s beer market. There groups are Carlsberg China, China Resources Snow Breweries, Anheuser-Bush InBev, Tsingtao Brewery, and Beijing Yangjin Beer.Going forward, winning strategies in the Chinese beer market will see players strengthening their brand positioning, new products launch, and distribution and cost control.
Why should the report be purchased?
The report “”A study of China’s Beer Market 2015” highlights key dynamics ofChina’s growing beer market. The growing opportunity in the sector has been investigated. The initiatives and performance of key players including China Resources, Tsingtao Brewery Co., Ltd., Anheuser-Busch InBev, Beijing Yanjing Brewery and Carlsbergalong have also been examined. The report contains latest industry leader opnions.
Research methodology and delivery time

Smart Research Insights has conducted in depth secondary research to arrive at key insights. Data collected from key public industry sources and publications has been scanned and analyzed impartially to present a clear picture of the industry. All recent developments which impact the sector dynamics have been captured and used to support the research hypothesis.

The report is available as single-site single-user license. The delivery time for the electronic version of the report is 5 business days as each copy undergoes thorough quality check and is updated with the most recent information available. The dispatch time for hard copies is approximately 6 business days, as each hard copy is custom printed for the client

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